Standard Life’s award-winning end-of-career counsellor campaign

Written By Chloe H

With financial advisors resisting recommending the Standard Life brand to clients, this great B2B2C case shows how an inventive idea can reframe a brand’s value and drive commercial success for the business.

Listen to the podcast here

Chloe H

Award-winning strategist with over 15 years experience working with some of Ireland’s most iconic local and international brands in Dublin’s top creative agencies.

https://www.chloehanratty.com
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